PayPal, a global leader in secure online payment solutions with over 100 million account members worldwide has just met their match. Google has just launched their new secure online payment solution called Google Checkout, which will work very similar to how PayPal operates.

With Google Checkout you can quickly and easily buy from stores across the web and track all your orders and shipping in one place. Google Checkout is a checkout process that allows sellers to integrate with their website, enabling their customers to buy from them quickly and securely, using a single username and password. And once they do, the sellers can use Checkout to charge their credit cards, process their orders, and receive payment in their bank account.

Every online merchant has two goals: sell more and spend less. Google Checkout is a new way to process transactions that helps them achieve both. Checkout works with Google's search advertising program, AdWords, to increase sales and minimize expenses throughout the online sales and marketing process.

Online shoppers often start with a Google search. Googles search advertising program, AdWords, helps them find a seller through targeted text ads that appear beside Google search results. Now sellers can add the Google Checkout badge to their AdWords ads, which highlights their store and tells potential customers that shopping with you will be convenient and secure.

Lengthy checkout processes frustrate online shoppers who then frequently abandon their shopping carts. When a store accepts Google Checkout, their customers needn't be among them. The purchasing information of every Checkout user is stored in a single account, so they can buy from the seller by simply enter their username and password, rather than providing their credit card information over the Internet.

For every $1 a seller spends on AdWords, they can process $10 in sales for free through Google Checkout. For example, if a seller spent $1,000 on AdWords last month, this month they can process $10,000 in sales at no cost. The more they spend to promote your business through AdWords, the more they save on transaction processing fees with Google Checkout.

If a seller exceeds their free transaction processing for the month, or they don't advertise with AdWords at all, theyll only be charged 2% plus $.20 per transaction.

Google Checkout merchants can sell with complete confidence. Checkout proactively identifies and filters out fraudulent transactions, and under their Chargeback Resolution policy, Google evaluates all chargebacks they receive and, whenever possible, fights them on their behalf.

Some transactions are also covered by their Payment Guarantee policy: if a seller gets a chargeback on an eligible transaction and provides Google with all requested documentation and information within 10 days of the request, they will be reimbursed within a week.

Googles new Google Checkout is that new service that makes online shopping faster, more convenient and more secure. Try it out today for free.

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Hudson Horizons is an e-business product, solution and marketing company specializing in creating highly sophisticated customized websites, web-based software applications and providing e-marketing services for small and mid-sized businesses.

Our vision and ultimate ambition as a company is to always strive to be "The New Light for e-Business."

By offering new, innovative and extremely competitive products and solutions to our clients, we provide better ways to run and operate their business online.