Its probably fair to say that one of the key reasons why many auctions end unsuccessfully on eBay is because people have got their auction title WRONG.

With the eBay marketplace is becoming ever more over-crowded, its now increasingly more important to create auction titles that work. You really do need to stand out from your rival eBay sellers.

So what does an auction title need to do?

Its most important job is to get people to click onto your auction. You can have the most amazing bargain in the world, or an absolutely fantastic and compelling advert, but if people never get that far then youll never make sales. The first step in the buying process is for people to click onto your auctions.

So how do I create a winning title?

The tips below are what Ive learned as an eBay seller over the past few years. Ive tried many different strategies and ideas, and these are the ones that work. They bring in the buyers time and time again.

MY TOP 6 TITLE TIPS

Create mystery.

A relatively unknown secret is to create mystery around your auction or product. This makes intrigues people, and ultimately results in more people clicking onto your auction.

Lets say youre trying to sell an ebook called Profits from Adwords that contains information on how to create an income through ads on Google. Instead of using a traditional title like Profits from Adwords eBook the secrets to success, trying using a title such as Make a Great Income from Writing Three Lines of Text. Youre not revealing exactly what the product is youre trying to sell, rather what the product can do for the buyer. Another example may be with relaxation oils. Try a title such as The Most RELAXING Thing Ive Ever Tried.

People may feel more compelled to click on your auction, but of course it does have its disadvantages, and it may not be the correct strategy for every product. After all, its pretty hard to create excitement and mystery around a pack of envelopes for example! It also slightly contradicts one of my rules below but it CAN and DOES work if its the right product.

Use capital letters

This is a MUST in an eBay auction title - Start Each Word In Your Title With A Capital Letter Like This. It makes your title stand out from people who dont, and can actually be more effective than using paid eBay options such as a bold title. You can also try putting certain key words in full capitals to draw attention to a unique selling point or a particularly attractive feature. If the item youre selling is brand new then draw attention to this fact in your title.

Make sure you include as many keywords as possible

Most people find items on eBay by using the search facility, therefore its important that you include words in your title that people are likely to be searching for. People that write titles which are just plain un-descriptive will lose out on sales. This tip seems like an obvious one, but you would be shocked at how many people dont optimize their titles with proper keyword use!

Spell accurately

Spelling mistakes dont show up in search results. If I search for Playstation and your auction title has it listed as Playstataion then I wont find your item. Most people dont make spelling mistakes purposely, thats why theyre called mistakes. If you notice that you did make a mistake after youve already listed your item you may still be able to go back and correct it if you do so prior to any bids being placed. One misspelled keyword can ruin all your hard work!

Be descriptive

If youre selling a new item, make sure you point that out in your title. If your item is in excellent condition, again make sure you say so. Try to be creative as well, look at your auction title as a buyer would.

Example, instead of saying Pair Of Computer Speakers Used Condition Work Great try Pair Of Computer Speakers w/ Manual Included Like New.

Finally

Use paid options sparingly. eBay offers all kinds of options that are designed to increase clicks on your auctions, such as Bold and Highlight, but Ive usually found that these dont have a large enough impact on auction visitor numbers to justify the cost. It may well depend on what youre selling, but I firmly believe that good wording is much more important. You cant always buy success on eBay.

Remember:

1.) Create mystery and excitement
2.) Use capital letters
3.) Include keywords
4.) Spell accurately
5.) Be descriptive
6.) Use paid options sparingly