Highlights from the SEW Blog: Feb. 12, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
Super Bowl SEO: Who Had the Best Organic Gameplan?
A look at Super Bowl advertisers’ search engine optimization (SEO) efforts for terms related to their TV campaign.
Our traffic levels vs. industry trends
We’ve seen a drop in both natural and PPC visitors and conversions in the last week or so. What we are trying to work out is whether this is an indust
A recent thread on the Web Analytics Forum on Yahoo Groups asked members to provide an explanation for what they do that would be suitable for a 6-year-old.
Suggestions include:
Web analytics is like the speedometer on your car
Web analytics is making Web sites better
Web analytics is like being a detective, or a spy
Jason Burby takes a stab at an explanation in his ClickZ column today, “How Would You Explain Web Analytics?“
Do search marketers have a similar problem explaining their jobs? I know I’ve seen this discussion before, but it may be worth bringing it up again, if only to force everyone to step back and think about what they’re doing in a clear, simple way.
So here’s the question: How do you explain what you do to your children, nieces/nephews, or assorted acquaintances that have no idea what “SEM” or “SEO” stand for? Share your explanation in the SEW Forums.
New Google Checkout Button
Hey Guys, I came across this. (url)http://www.jon-west.com/?p=21(/url) Thoughts?
Search Marketing Shows Strength in 2006
SEMPO’s annual look at the State of Search Engine Marketing finds that search continues to grow, reaching $9.4 billion in North America in 2006.
Interview of Analytics Expert, Eric T. Peterson
I recently had the pleasure of interviewing Eric Peterson of the Visual Sciences Division of WebSideStory. Eric is one of the most well known and respected names in the world of web analytics.
Eric is also offering a free web analytics webinar on March 6, 2007, on behalf of the American Marketing Association and Aquent. The webinar is titled “Web Analytics Demystified: Ten Simple Strategies for Using Web Analytics to Improve Your Online Marketing Efforts.” This will be a great initial primer for those of you looking to get started in analytics.
what is…
Anyone here know what is plain vanilla text and content driven SEO?? and one more what is Web2.0 skillsets?? :confused: :confused:
Leave your response!